About

This blog follows a collaboration between A.P.E and the London College of Communication. The aim of this project is to improve the quality of paper produced and develop a new range of products which can be sold in both local and international markets.

Who are the Association for the Protection of the Environment (A.P.E)?

Taken from the A.P.E website:

A.P.E. works with the informal garbage collectors of Cairo known as the Zabbaleen (literally meaning garbage collector in Arabic). Our aim is to help this traditionally marginalized group find innovate ways to support the environment and aid themselves. Our focus is on developing environmentally sound waste management and recycling techniques, which help to build the human capacity of the Zabbaleen communities, to “recycle and re-use”. Our 25 years of experience working with the Zabbaleen is proof that environmental, social and economic development can go hand in hand. Through the many programs of A.P.E., women especially, have become empowered to build better lives for themselves. Our income generating programs have helped generations of women improve their circumstances.

Cairo is an immense city of 20 million inhabitants. Yet despite its enormous size, the informal sector of Zabbaleen garbage collectors is able to handle at least 40% of the city’s waste. The Zabbaleen do not simply collect and dispose of garbage, rather they are able to recycle nearly 85% of it, a diversion rate that is much higher than most cities in Europe and North America.

A.P.E. is proud to be working with the Zabbaleen towards the goal of Zero Waste.

Photo of the Zabbaleen, Cairo

London College of Communication

With a community of nearly 5000 students on its 60 courses, London College of Communication is a world leader in media and design courses.

Photo of the london college of communication

Here are the profiles of the people involved in the first stage.